« larry the leprechaun | Main | sick day »
Thursday
Mar102011

more last-minute knitted gifts giveaway

If you're a fan of Purl Soho, or of it's owner, Joelle Hoverson, then you probably already know about Joelle's latest book: More Last-Minute Knitted Gifts. I first met Joelle when she was working at Martha Stewart as a stylist. A few years later I heard she was opening a yarn shop, called Purl, down on Sullivan Street in SoHo and I popped in to say hello. The store was tiny, but filled to the brim with the most beautiful yarn I had ever seen... it was like a little jewelbox of a store, all styled perfectly. One evening I remember walking past the storefront after closing. Joelle had started teaching classes in the evening and the store was literally packed with knitting students. There was this buzz, this feeling of excitement in the air. A man on the street next to me asked "What's going on? What is THIS?". And I knew that Joelle had started something special.

A few years later I wandered down Sullivan Street again. Joelle was sitting out front on that cute blue bench outside Purl and as I walked up she said "I was just thinking about you!". She was writing a new book about quilting and patchwork, and opening a second store up the street (a fabric store this time) and she needed some design help. I quickly volunteered. Joelle lived just a few blocks from my home in Brooklyn, and we would meet at night in my little office and work out the details of the book (which was later titled Last-Minute Patchwork + Quilted Gifts) and design things for the new store (which was called Purl Patchwork). Joelle would hold my daughter Bee, who was just a baby then, while we picked out colors and played around with fonts.

I've been designing for Purl Soho ever since. And it's been my pleasure. When I moved to California three years ago, I was worried that Joelle (and her partners Page and Jen) might want a designer close by in New York.. but lucky for me, they've let me continue to work for them remotely. They are such lovely clients, full of amazing ideas and I'm proud of the things they've let me design like knitting patterns, and twill tape, and calendars, and new logos.

When Joelle told me she was starting a third book, I crossed my fingers she would let me design it.  More Last-Minute Knitted Gifts hit the stores in the fall, and here are a few behind-the-scenes shots from the shoot (which was way back in May of 2009!). The photographer for the shoot was the lovely Anna Williams, who also shot Joelle's other two books. Anna is an old friend, who photographs regularly for Martha Stewart Living, where Page, Joelle and I all used to work, so working on these shoots is a bit of a reunion.The projects in this book are beautiful, and most can be knit in a weekend.

Joelle has a lovely home a few hours outside the city and we shot the majority of the book there. She also rented the house next door so we would all have a bed to sleep in and some pretty locations to shoot. One morning I woke up early, the fog had rolled in and the house looked so beautiful.

When I flip through this book, I see my friends. I see Joelle's gorgeous color combinations and Jen's lightning fast knitting and Page's pretty styling and Anna's beautiful light. It reminds me how lucky I am to be a small part of the beautiful things these girls create.

The nice folks at STC: Craft | Melanie Falick Books (an imprint of Stewart, Tabori & Chang) sent me a few extra copies of More Last-Minute Knitted Gifts and I am happy to give one away. Leave a comment below and my little helpers and I will pick a winner Saturday morning, March 19th. Comments will close at 9 AM PST. (Sorry to my international readers, but U.S. residents only...)

And a note about giveaways: I try very hard to keep inchmark non-commercial (which is becoming a rarity these days in the blog world). Please note that inchmark does not offer giveaways for products, books, etc. except in specific cases where I was involved in the creation of the product (i.e. a book I have designed).

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (10)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments (191)

Ooh how nice! I love those photos. Someday I'll have a house like that...

03.17.2011 | Unregistered CommenterKristy

Been coveting all of Joelle's books at the bookstore. The photography is gorgeous and the projects beautiful simple and modern.

03.17.2011 | Unregistered Commentertabitha

All of that green makes me realize that Spring is indeed on its way. The handwarmers look intriguing and snuggly--definitely something I'd make for a gift.

03.17.2011 | Unregistered Commenterbeth

I would love to own this beautiful book! Thank you for the opportunity.

03.17.2011 | Unregistered CommenterHannah

We went to NYC on our anniversary and the ONLY place I wanted to go was to Purl SoHo. Loved that store! I remember flipping through Joelle's book while I was there. Le sigh.

03.17.2011 | Unregistered CommenterKristin

Love your blog! And what a sweet story!! Thanks for the giveaway.

03.17.2011 | Unregistered CommenterMelinda W

I would love to win this!

03.17.2011 | Unregistered CommenterRenee

Oohh! I would love to have a copy of this! It looks beautiful!

03.17.2011 | Unregistered CommenterStephanie

Oh, I would love to add this to my craft book collection. Thanks for the opportunity.

03.17.2011 | Unregistered CommenterAshley

i loved hearing about the history behind this and so enjoy all the things you share here. larry the leprechaun made me smile--my 1st grader has been tweaking his leprechaun house/trap all week.

and what a gorgeous sight to wake up to on that foggy morning~would love the book as much for the beautiful pictures as all the fun projects!

03.17.2011 | Unregistered CommenterTiffany

Oh wow, what a lovely house... and such a perfect setting to shoot for a book. Nice!

03.17.2011 | Unregistered CommenterAnabella

I would love a copy of this book- it looks amazing and I am definitely in need of some fresh knitting inspiration. Thanks for the giveaway!

03.17.2011 | Unregistered CommenterRachel

I absolutely love your and the whole Purl aesthetic. Adore. I actually own two copies of "Last-Minute Patchwork and Quilted Gifts". One for my personal reference, and one so that I can take the pictures out of it and frame them for my future craft room as inspiration. No kidding. And even though I don't knit this book tempts me as well!

03.17.2011 | Unregistered CommenterJustine

Wow - the book looks lovely and I'd love the inspiration of some quicker knitting products.

03.17.2011 | Unregistered CommenterCharlotte

Wow! What dreamy photos. The book must be just lovely!

03.17.2011 | Unregistered CommenterAshLee Winterrose

I admire the aesthetic of your blog and design work so much, even if I didn't love knitting (which I do), I would enjoy winning.

Long time reader, first time commenter! I love your blog and your design work at Purl....thank you for hosting this give-away!

03.18.2011 | Unregistered CommenterStevi

Thank you so much for sharing all your wonderful ideas and for this give away! It's been such fun reading about all of your family's creative forays through the seasons!

03.18.2011 | Unregistered CommenterCarrie

Wow, those misty pictures are just lovely. I want to hang out there! And this book is, of course, lovely as well. Crossing my fingers that I win!

03.18.2011 | Unregistered CommenterChris C.

Looks awesome and like it has some great projects! I would love a copy, myself!

03.18.2011 | Unregistered CommenterNatalie

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>