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more last-minute knitted gifts giveaway

If you're a fan of Purl Soho, or of it's owner, Joelle Hoverson, then you probably already know about Joelle's latest book: More Last-Minute Knitted Gifts. I first met Joelle when she was working at Martha Stewart as a stylist. A few years later I heard she was opening a yarn shop, called Purl, down on Sullivan Street in SoHo and I popped in to say hello. The store was tiny, but filled to the brim with the most beautiful yarn I had ever seen... it was like a little jewelbox of a store, all styled perfectly. One evening I remember walking past the storefront after closing. Joelle had started teaching classes in the evening and the store was literally packed with knitting students. There was this buzz, this feeling of excitement in the air. A man on the street next to me asked "What's going on? What is THIS?". And I knew that Joelle had started something special.

A few years later I wandered down Sullivan Street again. Joelle was sitting out front on that cute blue bench outside Purl and as I walked up she said "I was just thinking about you!". She was writing a new book about quilting and patchwork, and opening a second store up the street (a fabric store this time) and she needed some design help. I quickly volunteered. Joelle lived just a few blocks from my home in Brooklyn, and we would meet at night in my little office and work out the details of the book (which was later titled Last-Minute Patchwork + Quilted Gifts) and design things for the new store (which was called Purl Patchwork). Joelle would hold my daughter Bee, who was just a baby then, while we picked out colors and played around with fonts.

I've been designing for Purl Soho ever since. And it's been my pleasure. When I moved to California three years ago, I was worried that Joelle (and her partners Page and Jen) might want a designer close by in New York.. but lucky for me, they've let me continue to work for them remotely. They are such lovely clients, full of amazing ideas and I'm proud of the things they've let me design like knitting patterns, and twill tape, and calendars, and new logos.

When Joelle told me she was starting a third book, I crossed my fingers she would let me design it.  More Last-Minute Knitted Gifts hit the stores in the fall, and here are a few behind-the-scenes shots from the shoot (which was way back in May of 2009!). The photographer for the shoot was the lovely Anna Williams, who also shot Joelle's other two books. Anna is an old friend, who photographs regularly for Martha Stewart Living, where Page, Joelle and I all used to work, so working on these shoots is a bit of a reunion.The projects in this book are beautiful, and most can be knit in a weekend.

Joelle has a lovely home a few hours outside the city and we shot the majority of the book there. She also rented the house next door so we would all have a bed to sleep in and some pretty locations to shoot. One morning I woke up early, the fog had rolled in and the house looked so beautiful.

When I flip through this book, I see my friends. I see Joelle's gorgeous color combinations and Jen's lightning fast knitting and Page's pretty styling and Anna's beautiful light. It reminds me how lucky I am to be a small part of the beautiful things these girls create.

The nice folks at STC: Craft | Melanie Falick Books (an imprint of Stewart, Tabori & Chang) sent me a few extra copies of More Last-Minute Knitted Gifts and I am happy to give one away. Leave a comment below and my little helpers and I will pick a winner Saturday morning, March 19th. Comments will close at 9 AM PST. (Sorry to my international readers, but U.S. residents only...)

And a note about giveaways: I try very hard to keep inchmark non-commercial (which is becoming a rarity these days in the blog world). Please note that inchmark does not offer giveaways for products, books, etc. except in specific cases where I was involved in the creation of the product (i.e. a book I have designed).

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Reader Comments (195)

I love my beautiful Last Minute Quilted Gifts! Crossing my fingers for this one!

03.18.2011 | Unregistered Commenterbecca l.

With a little one on the way, I want to start knitting something a bit more useful and (likely more involved) than a scarf. Have heard great things about the first book and love that these are 'fast' knits (maybe not quite as fast for a newbie). Beautiful images.

03.18.2011 | Unregistered CommenterLisa F

This looks great! Thanks for the giveaway!!

03.18.2011 | Unregistered CommenterJoanna

Gorgeous photos! I'm a lapsed knitter, trying to find my way back and would love a book like this to give me a jumpstart.

03.18.2011 | Unregistered CommenterNisa

Just the type of knitting I have time for these days!

03.18.2011 | Unregistered CommenterStaci in VA

This is a beautiful post. THank you for sharing this story...I live in NY and could visualize so much of what you mentioned. :) Jamie

03.19.2011 | Unregistered CommenterJamie

i just visted her store in new york and got some fabric..awesome store...i loved it

03.19.2011 | Unregistered Commentermelissa tichy

what a lovely post; and how lucky you all are to have such a talented group of friends!

03.19.2011 | Unregistered Commenterconnie

A winner has been chosen.. Congrats to #36, Margaret! Happy Knitting!

03.20.2011 | Registered CommenterBrooke

i love your blog. i just had to say.=)

04.12.2011 | Unregistered Commenteramy

Impressive gifts. I really like these gifts because it keeps you healthy in winter season. These gifts are really helpful in this season. Thanks for helping me to choose the right gifts for winter season.

Yeaaaahhhhh.....!!! It's Really one of the Awesome article i have read it. Thanks for the article. Also i have made a Blog on Good Friday 2015 & Good Friday Images 2015. Thanks and Regards, Ayush Kumar

03.29.2015 | Unregistered CommenterAkhil

Do you sell prints of the pics? I'm loving the swing and it would look so good in my place.

05.29.2015 | Unregistered CommenterSarah

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