« larry the leprechaun | Main | sick day »
Thursday
Mar102011

more last-minute knitted gifts giveaway

If you're a fan of Purl Soho, or of it's owner, Joelle Hoverson, then you probably already know about Joelle's latest book: More Last-Minute Knitted Gifts. I first met Joelle when she was working at Martha Stewart as a stylist. A few years later I heard she was opening a yarn shop, called Purl, down on Sullivan Street in SoHo and I popped in to say hello. The store was tiny, but filled to the brim with the most beautiful yarn I had ever seen... it was like a little jewelbox of a store, all styled perfectly. One evening I remember walking past the storefront after closing. Joelle had started teaching classes in the evening and the store was literally packed with knitting students. There was this buzz, this feeling of excitement in the air. A man on the street next to me asked "What's going on? What is THIS?". And I knew that Joelle had started something special.

A few years later I wandered down Sullivan Street again. Joelle was sitting out front on that cute blue bench outside Purl and as I walked up she said "I was just thinking about you!". She was writing a new book about quilting and patchwork, and opening a second store up the street (a fabric store this time) and she needed some design help. I quickly volunteered. Joelle lived just a few blocks from my home in Brooklyn, and we would meet at night in my little office and work out the details of the book (which was later titled Last-Minute Patchwork + Quilted Gifts) and design things for the new store (which was called Purl Patchwork). Joelle would hold my daughter Bee, who was just a baby then, while we picked out colors and played around with fonts.

I've been designing for Purl Soho ever since. And it's been my pleasure. When I moved to California three years ago, I was worried that Joelle (and her partners Page and Jen) might want a designer close by in New York.. but lucky for me, they've let me continue to work for them remotely. They are such lovely clients, full of amazing ideas and I'm proud of the things they've let me design like knitting patterns, and twill tape, and calendars, and new logos.

When Joelle told me she was starting a third book, I crossed my fingers she would let me design it.  More Last-Minute Knitted Gifts hit the stores in the fall, and here are a few behind-the-scenes shots from the shoot (which was way back in May of 2009!). The photographer for the shoot was the lovely Anna Williams, who also shot Joelle's other two books. Anna is an old friend, who photographs regularly for Martha Stewart Living, where Page, Joelle and I all used to work, so working on these shoots is a bit of a reunion.The projects in this book are beautiful, and most can be knit in a weekend.

Joelle has a lovely home a few hours outside the city and we shot the majority of the book there. She also rented the house next door so we would all have a bed to sleep in and some pretty locations to shoot. One morning I woke up early, the fog had rolled in and the house looked so beautiful.

When I flip through this book, I see my friends. I see Joelle's gorgeous color combinations and Jen's lightning fast knitting and Page's pretty styling and Anna's beautiful light. It reminds me how lucky I am to be a small part of the beautiful things these girls create.

The nice folks at STC: Craft | Melanie Falick Books (an imprint of Stewart, Tabori & Chang) sent me a few extra copies of More Last-Minute Knitted Gifts and I am happy to give one away. Leave a comment below and my little helpers and I will pick a winner Saturday morning, March 19th. Comments will close at 9 AM PST. (Sorry to my international readers, but U.S. residents only...)

And a note about giveaways: I try very hard to keep inchmark non-commercial (which is becoming a rarity these days in the blog world). Please note that inchmark does not offer giveaways for products, books, etc. except in specific cases where I was involved in the creation of the product (i.e. a book I have designed).

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: this content
    Great Website, Carry on the fantastic job. With thanks.
  • Response
    Response: Teatro para Sipat
    teatro para sipat, teatro empresarial para empresas em curitiba teatral espetaculo

Reader Comments (190)

I have seen (and coveted!) this beautiful home before. It must have been featured in a magazine? Do you remember which one?

03.15.2011 | Unregistered CommenterKari

I have been wanting this book for some time now! Love your blog and now knowing you were so closely tied with this I really love and respect your work.

03.15.2011 | Unregistered CommenterTania

Yes, I'd love a copy! Gorgeous pictures. Can't wait for green to arrive in force!

03.15.2011 | Unregistered CommenterSara

Beautiful photographs. I've been wanting to try knitting a little elf hat like the one on the cover, so this book would be perfect for me! Thanks for the giveaway.

03.15.2011 | Unregistered Commenterheather

The book looks lovely. Thanks for sharing!

03.15.2011 | Unregistered CommenterSheela

It looks beautiful! Looove those foggy pics too!

03.16.2011 | Unregistered CommenterCassie

I have the first book and the Patchwork book. I enjoy looking through these books often. I would love to have this book too!

03.16.2011 | Unregistered CommenterKaren

yes, there's nothing like a non-commercial blog. i admit i was surprised to see the word "giveaway." but what a story and history behind it! and if you were given an extra, what better way to give it a good home?

love inchmark & purl soho; hoping to love this book!

03.16.2011 | Unregistered Commentero l i v i a

I love Purl and make sure to stop every time I am in NYC!

03.16.2011 | Unregistered CommenterRachel

I would love love love a copy of this book. Thanks. Your design work is absolutely beautiful.

03.16.2011 | Unregistered Commenterginger

Brooke, my weary, techno-laden eyes are thankful your blog is not cluttered with sidebar ads and Flash. Please continue to "keep it calm" and I'll "carry on" reading it!

03.16.2011 | Unregistered CommenterMelissa

Ever since I set foot in Purl Soho, I have fallen in love with its charm and brilliance. Believe it or not, I had no idea you were so close with the store and these beautiful books! It would be such a treat to give some of these projects a try... that means I have to take another trip back to Purl! You certainly can't make these pieces from anything but the best.

03.16.2011 | Unregistered CommenterCaroline C

Ooh! I would love this! It would be a great gift for my friend who is just about to have a baby girl and has just picked up knitting again!

03.16.2011 | Unregistered CommenterColleen

Thank you for this thoughtful giveaway!
I would love to own a copy of this book.

03.16.2011 | Unregistered Commenterlauren j

last minute knitted gifts was the first knitting book i bought! i love how you've managed to share the feeling with the photography, design, etc. really puts you in a cozy mood to create! now to tackle learning how to sew...

03.16.2011 | Unregistered Commenterveronica

love joelle's sensibilities and love your clean design! cheers!

03.16.2011 | Unregistered Commenterlana

I love the Purl shop and am so excited for the new book. Hope I'm lucky today :)

03.16.2011 | Unregistered Commenterisabelle

Purl was my first destination yarn shop. As a new knitter, I was so incredibly inspired by Joelle's shop. Truly a beautiful, wonderful place. I haven't been to New York since the move and look forward to seeing the combined space.

03.16.2011 | Unregistered CommenterJenn

what a gorgeous book... love the behind the scenes looks!

03.16.2011 | Unregistered CommenterCarrie K

Am I too late? I have to try because I am a long-distant-super-fan of Purl and their lovely design. Since I was pregnant with my first child 8 years ago I have dreamed of knitting my children glorious blankets and sweaters but I have never had the time. My third child (and last) is about to turn two and I have just recently had the time and courage to FINALLY sign up for a knitting class. Can't say I'm very good yet but I have high hopes. Maybe, just maybe my kids will get something special for Christmas that their Mom made. Thanks for helping me in my quest...

03.16.2011 | Unregistered CommenterLeah

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>