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how a logo is made

The past few weeks I've been working on a redesign for one of my very favorite clients, the lovely girls over at Purl Soho. If you haven't heard, they are moving their two sweet knitting and sewing shops in New York City into one HUGE store over on Broome Street.

Now that the two stores (Purl and Purl Patchwork) are combining, they needed a new name and a new logo. The new store will be known as Purl Soho.. and there is a great post up on the Purl Bee explaining how the new logo came to be. I had to break out my trusty tracing paper for this one (sketches can be seen above). It reminded me that though most of my design work is now done on the computer, sometimes you need to take a break from the keyboard and pull out your pencil and just draw.. and draw.. and draw.

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Reader Comments (9)

Aaahh, I used to read here regularly, switched comps and haven't been here in ages...so glad to find you again and be back! Love your style and design inspiration!!!

03.1.2010 | Unregistered CommenterMelina Wallisch

How exciting for them! And for you to be a part of it. Someday this Texan will make it up to that new store.

03.1.2010 | Unregistered CommenterLasso the Moon

I'll have to check out their new digs! Thanks for sharing your sketches - I always love seeing behind the scenes work*

03.1.2010 | Unregistered CommenterJane

Sometimes there is no substitute for doing a logo by hand. Too often, I go right to the computer too and I find when I sit down with pencil and paper I get better results. I love what you've done with their logo and your site is great!

03.1.2010 | Unregistered CommenterJulie

i DIDN'T know they were moving--that's huge news. a huge space on broome... i always enjoyed the smallness of purl...but i will adjust, it's what the city is all about.

03.1.2010 | Unregistered Commentermolly

Oy!! This reminds me of one of the most intense two weeks I've ever had while working with a client... also a logo redesign. All I did was adjust curves, print at 1600%, trace, adjust, rinse repeat for two straight weeks. It seems so innocuous, but honestly, I've never been so exhausted after an 8 hour day than following those shifts. I learned an amazing amount about typography and letter setting...

...specifically how much I'd really like to never, ever do it again. :)

Great news about Purl, and really fun to watch someone else draw!

03.3.2010 | Unregistered Commentercheryl

Love seeing your design process in action. :) I love the asymmetry of the counter spaces in the lower left "P" and upper right "P".. beautiful work! Thank you for sharing your talents! You inspire so many!

03.5.2010 | Unregistered CommenterElisa York

NO WAY! Thats awesome! I love that area too, there's actually a gorgeous antique-esque store called Ochre on Broome between Mercer and Greene. Check it out, it's worth the trip.

Charlotte, Lovely at Your Side

03.11.2010 | Unregistered CommenterCharlotte

Charlotte, BTW the owners of Ochre had their beach house on Shelter Island on the cover and profiled in the April '10 issue of House Beautiful!

03.13.2010 | Unregistered CommenterMeanders

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