The past few weeks I've been working on a redesign for one of my very favorite clients, the lovely girls over at Purl Soho. If you haven't heard, they are moving their two sweet knitting and sewing shops in New York City into one HUGE store over on Broome Street.
Now that the two stores (Purl and Purl Patchwork) are combining, they needed a new name and a new logo. The new store will be known as Purl Soho.. and there is a great post up on the Purl Bee explaining how the new logo came to be. I had to break out my trusty tracing paper for this one (sketches can be seen above). It reminded me that though most of my design work is now done on the computer, sometimes you need to take a break from the keyboard and pull out your pencil and just draw.. and draw.. and draw.